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  • Customer Segmentation and Customer and Segment Profitability

  • Customer Segmentation enables companies to understand who their most profitable customers are and how to best service them. Acorn Systems provides accurate customer segmentation profitability and segment profitability information necessary for companies to optimize the effectiveness of their marketing campaigns and maximize the value of their customer portfolio. Segment and individual customer profitability information is necessary when assessing strategic options for increasing customer profitability and making customer service decisions.

    Acorn Systems ability to analyze the Net Profitability of individual transactions and aggregate this information by customer segment delivers actionable information necessary to help companies identify and improve profitability of and within customer segments, and offer service level pricing.

    Segmentation enables a company to optimally leverage limited resources to maximize customer and segment profitability.

    By understanding what specific factors and behaviors make one customer or segment more profitable than another and how to optimize these factors, companies can use customer segmentation for sustainable profitability improvements.

  • Related Resources

  • Customer Profitability Measurement and Management
  • Dr. Robert S. Kaplan and V. G. Narayanan, Harvard Business School
  • This whitepaper examines how companies can substantially increase profits by precisely measuring customer profitability and analyzing customer-specific profit information to identify and grow their most profitable customers, implement business changes that increase the profit contribution of their average-performing customers, and improve the profit of the worst-performing segments.
  • » Read Whitepaper
  • Drive Growth with Customer Profitability Management
  • Dr. Robert S. Kaplan, Harvard Business School and Steve Anderson, Acorn Systems
  • This innovative new whitepaper outlines how Time-Driven Activity Based Costing delivers on the promise of ABC to help companies improve their bottom line.
  • » Read Whitepaper
  • A Balanced Scorecard Approach to Measure Customer Profitability
  • By Robert S. Kaplan, Harvard Business School Working Knowledge Article
  • Customer profitability metrics provide a link, otherwise missing, between customer success and improved financial performance. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report.
  • » Read Whitepaper
  • Acorn Systems Provides: Customer Segmentation Software, Customer Profitability Software, Segment Profitability Software
      • This is the first software application that we've implemented that worked
      • as advertised.
      • CFO of $100M+ Steel Company
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