Have you ever found yourself in a meeting, whose primary purpose was to make some key decisions about your business, and yet you find yourself in a heated debate about what numbers to use to make the decisions? Believe it or not, it happens more than you might think. Over the past couple of weeks you might have seen my posts on pricing. A meeting about pricing strategy is usually, if you’re doing it the way you’re supposed to, a meeting where you will have participants from sales, marketing, finance and operations…so pretty much the key members of your leadership team. Why? It’s mainly because pricing requires input (read numbers) from all of those organizations to provide a complete picture from which you can make an intelligent decision, especially if you’re using it as a competitive weapon.