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Acorn Capability and Value
Management Consulting Firm Study Reveals:
• <20% of your channels generate > 280% of your net profits
• 60% of your channels break even from a net profit perspective
• <20% of your channels lose >180% of your net profits
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Acorn Capability |
Value to You |
Enterprise Scalability & Performance
Un-paralleled scalability to perform cost and profitability calculations for every channel in your enterprise - inside Acorn’s application – and in a short time period. |
Insight for each channel reflects true variability in the cost-to-serve and the net profitability of each channel. This enables you to achieve the level of granularity required to understand channel profitability - typically at a transaction level where the variability resides and analyze intersections to products and customers enabling fact-based decisions around channel strategies. High performance ensures your insight is ready in short order so you can act.
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Unified Model
A unified model links channel cost and profitability to other critical dimensions of your business (customer, product, segment, org, transaction, order, etc.). |
You get fact-based insight into the intersections with customer and product profitability. Make better differential pricing, promotional strategies and other operational decisions.
Empower your front line sales/service teams to make profitable recommendations to customers as it relates to channel mix. Feed this new insight into your CRM system
Fewer models to maintain and link together using 3rd party applications means a lower TCO for you – needing less people, processing time and 3rd party systems/software.
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Accuracy
Due to Acorn’s methodology, your model is validated by finance and operations. This ensures the accuracy of channel profitability measurements, truly representing the sum total of all revenue and expense associated with the channel. This includes revenue, trade terms, trade promotions, COGS, and the more elusive and challenging elements around ‘cost-to-serve’ and ‘indirect costs’ associated with specific channels. |
The complete and accurate view of channel profitability allows for better strategic, operational and tactical decisions around product and service offerings – and how to define marketplace strategies that optimize profitability.
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Flexibility
Channels are diverse. Acorn provides a flexible solution that accommodates the diversity and variability of channels. |
Acorn has baseline solutions for channel profitability modeling, yet collaborates to understand the unique requirements for your organization, ensuring you can understand and action key drivers to channel profitability. |
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Sustainability
Channel offerings change over time and a solution must be able to sustain its insights into profitability with minimal ongoing maintenance. |
Acorn clients spend more time analyzing channel profitability and driving performance improvements, not in non-value added activity just to generate numbers. |
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