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Acorn Capability and Value
Management Consulting Firm Study Reveals:
• <20% of your customers generate > 280% of your net profits
• 60% of your customers break even from a net profit perspective
• <20% of your customers lose >180% of your net profits
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Acorn Capability |
Value to You |
Enterprise Scalability & Performance
Un-paralleled scalability to perform cost and profitability calculations for every customer in your enterprise - inside Acorn’s application – and in a short time period. |
Insight for each customer reflects true variability in the cost–to-serve and net profitability of each customer. This enables you to dynamically re-segment your customers without creating a new model. High performance ensures your insight is ready in short order so you can act. |
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Unified Model
A unified model links customer cost and profitability to other critical dimensions of your business (channel, segment, org, transaction, order, product, etc.). |
Fewer models to maintain and link together using 3rd party applications means a lower TCO for you, You need less people, processing time and 3rd party systems/software. |
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Accuracy
Due to Acorn’s methodology, your model is validated by finance and operations. This ensures the accuracy of your customer profitability measurements, and truly represents the sum total of all revenue and expense associated with the customer, including revenue, trade terms, trade promotions, COGS, and the more elusive and challenging elements around ‘cost to serve’. |
This complete and accurate view of customer profitability allows for better strategic, operational and tactical decisions around customer relationships. It also gives you the ability to optimize your overall customer portfolio, segments and individual accounts with total confidence.
Renegotiate contracts with your customers from a point of factual leverage. Use this new insight to make better contracting and pricing decisions.
Empower your front line sales/service teams to make profitable servicing decisions, Feed this new insight into your CRM system
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Flexibility
Customers are diverse. Acorn provides a flexible solution that accommodates the diversity and variability of customers, processes that support them, terms and conditions, behaviors and policies. |
Acorn has baseline solutions for customer profitability modeling, yet collaborates to understand the unique requirements for your organization, ensuring you can understand and action key drivers to customer profitability. |
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Sustainability
Customer relationships change over time and a solution must be able to sustain its insights into profitability with minimal ongoing maintenance. |
Acorn clients spend more time analyzing customer profitability and driving performance improvements, not in non-value added activity just to generate numbers. |
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