The Case of Trading Fees
Summary
- Fortune 500 Financial Services Company
- Customer Profitability
- Profit Improvement: Over $600M annually
To remain competitive, the company needed to reduce their trading fees. But first, they needed to understand all the cost behind the trades as well as the cost of every component of customer service. Analysis revealed that many clients used the internet channel. By accurately understanding their costs, the company effectively reduced fees and profitability increased. Since implementing the Acorn solution, the company has realized $600 million annually in profit improvement.