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OakLink Named Exclusive European Reseller of Acorn Systems Profit Analysis and Improvement Software

Announces Partnership with B&M Consulting to Deliver Time Driven Activity Based Costing Solution

Brussels — July 2, 2003 — OakLink today announced it has been named the exclusive European reseller of Acorn Systems Profit Analysis and Profit Improvement software. Acorn Systems Time Driven Activity Based Costing Solution is the only software available today that provides accurate transaction level Net Profitability data, which is critical to the success of any profit improvement initiative, such as customer profitability, supplier profitability, the Balanced Scorecard, and Corporate Performance Management.

To enable companies to maximize the profit improvement opportunities they identify through the software, OakLink will be partnering with Europe's premier consulting firms. The first of these partnerships is with B&M Consulting, who brings years of proven experience in the areas of strategic control, performance management, costing, profitability and the Balanced Scorecard Solutions.

OakLink and B&M Consulting also announced today that Dr. Robert Kaplan, Harvard Business School Professor and Activity Based Costing and Balanced Scorecard pioneer will keynote at the European Summit on Time Driven Activity Based Costing in Brussels on October 21 through 22, 2003.

"OakLink and B&M Consulting have the depth and breadth of experience in a variety of different industries to enable companies to identify sustainable ways to increase profitable growth, reduce costs and operate more competitively," said Chris Fraga, Acorn Systems EVP of Strategic Alliances. "Together, OakLink, B&M Consulting and Acorn Systems provide unmatched value and experience in helping companies achieve the highest consistent and sustainable operational and financial goals."

"As the exclusive European Distributor of Acorn Systems Profit Analysis and Profit Improvement solutions, OakLink has the highest level partnership with Acorn Systems and can assure customers of seamless service and support and direct access to any Acorn Systems resource," said Wim Loncke, Managing Partner, OakLink. "What excites OakLink most about the opportunity to offer Acorn Systems solutions coupled with advisory services form companies such as B&M Consulting, is the tremendous profit improvement companies have experienced. Typically, customers improve profits by 2 percent of revenue, which is an unprecedented growth opportunity, particularly in industries with tight margins."

"B&M Consulting has established a reputation of providing the most advanced profitability and costing advisory services to Multinational and European companies," said Dr. Werner Bruggeman, Managing Partner of B&M Consulting. "Time Driven Activity Based Costing is the process and technical breakthrough that companies looking to conduct customer profitability analysis and other advanced analytics have been waiting for. B&M Consulting, in partnership with OakLink and Acorn Systems delivers the most accurate, actionable and maintainable costing and profitability solution available today."

About Acorn Systems, Inc.
Founded in 1996, Acorn Systems is a software and services company that provides profitability management solutions. Acorn Systems aligns client organizations around profits by helping clients understand in real-time the profitability impact of their operational decisions. Acorn's proprietary simulation systems automate the analysis and ensure access across the organization to optimize profits. Acorn's Enterprise Profit System (EPS) analyzes historical data to identify profitability trends and Scorecards for suppliers, products, facilities, customers and orders. Companies in distribution, manufacturing, and service industries who have a large number of products, customers, orders, and value-added services are ideally suited for Acorn's solution.

About B&M Consulting
B&M Consulting is a management consultancy company, specialized in the area of management accounting and control. The firm's objective is to help their customers with value creation through strategic accounting and finance. B&M Consulting offers three main service lines to customers: strategy formulation, strategic control and organization development. For more information about B&M, visit http://www.bmcons.com or call + 32 9 245 68 01

About OakLink
OakLink is both the Exclusive Distributor of Acorn software in Europe, and the localized provider of maintenance and support functions for European implementations of Acorn software. OakLink's founding principals and team bring years of proven experience in the areas of strategic control, performance management, costing, profitability and the Balanced Scorecard Solutions. OakLink's success is built on the quality of it's service and software solutions. OakLink can draw on the competencies and know-how of both the Acorn team and its own team. OakLink has differentiated itself by building an astute network of resellers and implementation partners in Europe who have an industry specialization and can cater customers to their costing needs. For more information about Oaklink, contact Wim Loncke at oaklink_info@pi.be or call +32 2 256 51 15
    • With the help of Acorns profitability systems, we discovered that a select segment of accounts were the source of most of our profits, despite having lower gross margins. Acorn helped us shift our strategy and shift the way we served clients, resulting in a doubling of profits in less
    • than one year.
    • Ben Samuels, President
      Victory Packaging
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