Türk Tuborg Engages Acorn Systems for Profit Enhancement

HOUSTON, April 16, 2009 -- Acorn Systems, a global provider of cost and profitability management solutions, has been selected by Türk Tuborg Bira Ve Malt Sanayii A.Ş., a Turkish beer and malt manufacturer and distributor. Türk Tuborg has turned to Acorn for its market-leading Acorn Performance Analyzer™ platform to better understand and manage customer (outlet), channel, segment and product SKU profitability through time-driven activity-based costing.

Damla Birol, CEO of Türk Tuborg, states, “The clarity and depth of the insight Acorn Systems provides is essential for good decision making. Having accurate and complete profitability reporting at our fingertips will enhance our capability to make strategic and operational decisions every day. We started this project three months ago and are happy with the progress."

Acorn Systems was selected following a competitive evaluation of offerings in the profit optimization space. Acorn Systems and Batuman Consulting, Acorn partner and exclusive distributor in Turkey and the Middle East, were selected based on their best-of-breed solution and consulting to provide insight into Türk Tuborg’s domestic and export sales and net profits. This project was initiated based on Acorn and Batuman’s previous beverage market success, particularly with Coca-Cola İçecek in 2008.

“Türk Tuborg is a company with a storied history and a great deal of promise on the global beverage scene,” said Chris D. Fraga, President of Acorn Systems International. “We have confidence that Türk Tuborg will be another strong Acorn success story, combining their vision, leadership, infrastructure and brand loyalty with actionable and accurate analytics to robustly enhance their bottom line.”


About Türk Tuborg Bira ve Malt Sanayii A.Ş.
Türk Tuborg Bira ve Malt Sanayii A.Ş. was established by Yaşar Holding through the partnership with Tuborg Breweries Ltd. in 1967. Bringing the experience, professionalism, culture and technology of pioneering and well-known firms together, Türk Tuborg carries on beer manufacturing on world standards leaded by Carlsberg and Tuborg brands. As the largest brewery in Turkey with its current annual production capacity of 36 thousand tons malt and 300 million liters beer, Türk Tuborg has introduced many innovations in terms of its product range and packaging since its inception. Türk Tuborg, which offers to the consumers different taste experiences with international brands such as Carlsberg, Tuborg, T-Beer and Skol. Türk Tuborg exports to over 52 countries.


About Acorn Systems
Acorn Systems is the leading provider of profit improvement solutions for growing revenues profitably, reducing costs, and improving operational efficiencies. Over the past 12 years, Acorn has delivered profit improvement results for Global 2000 companies in the Financial Services, Retail, Consumer Products, Manufacturing, Distribution, Logistics and Services sectors. Utilizing a trademarked technology and proven methodology, Acorn reveals profit opportunities across the enterprise, including customers, channels, segments, products, vendors, and processes. Acorn’s unique approach enables clients to make continuous, fact-based decisions to improve their bottom line and Earnings per Share (EPS), yielding over $5 billion in profit improvements and creating billions in new shareholder value.



Contact:
The Rosen Group
Zachary Hastings Hooper
202-862-4355
Zachary@rosengrouppr.com