As companies increase in size, extraordinary growing pains occur. Locations multiply into thousands. Transactions escalate into millions. These companies experience the particular problems associated with high transaction volume business environments. Specifically, reporting and analysis becomes extremely cumbersome. Managers who need to crunch the numbers cannot easily use spreadsheet packages like Microsoft Excel or Lotus 123. All of these tools are limited to less than 100,000 records. If a company wants to complete an even more complex business initiative, like profitability analysis, they certainly need better methods. In this paper, Mr. Anderson discusses a methodology that enables companies to accomplish sophisticated reporting and analytics for profit analysis on a high volume, enterprise level.